hi, i’m emma pouffier,
Founder and Senior Straegist
Whether you're a well-established brand or a trailblazing startup, we elevate your strategies for innovation and growth. With a forward-thinking mindset, we aim to drive top-line revenue through increased product or service income, while enhancing bottom-line profitability. Our focus is on customer-centric strategies, powered by a commitment to embrace digital transformation.
OUR BELIEF
our Approach
We merge strategic insights with an agile and creative approach to unearth your brand's unique essence and amplify what makes it special. We're boundary-pushers, constantly seeking ways to enhance and refine.
Dream it
We collaborate with businesses looking to make a tangible impact through exceptional and unique customer experiences—both in the physical and digital. Our ideas are born from a design process embedded with sustainability.
LAUNCH it
We adopt an agile and innovative approach to product development, project management, and the evolution of business operations—from supply chains to IT systems. This involves the application of new processes and the introduction of cutting-edge techniques.
“EMMA AND THE TEAM HAVE AN entrepreneurial spirit. She has a wealth of knowledge in the ecommerce industry and whenever I work with her I feel like I am in very safe hands.”
— Rachel, KMI Brands
our NAME
Our name takes inspiration from the North Star, we embody guidance and inspiration. Just as the North Star directs, we illuminate the path to your goals. In collaboration with our valued customers and partners, we forge strong relationships, letting our work shine.